AKAD University

Continuing Education Social Media Marketing Manager

Discover the online continuing education course that gives you expert knowledge in social media marketing. Perfect for professionals in marketing and PR, owners of small businesses, or influencers who want to strengthen their online presence and win customers. Develop your skills in communication and community management to present your brand more effectively and build lasting relationships with your audience.

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AKAD University
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Continuing Education Social Media Marketing Manager Overview

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Start and Duration
  • Duration approx. up to 4 months. Duration may vary depending on the subscription.
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Funding
  • The continuing education course can be financed e.g. through the KFW Bank. The KFW Bank offers two programs for study financing with the KfW Study Loan and the Education Loan, which can be applied for regardless of income.
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Target Group
  • Target group: Marketing professionals, business owners, self-employed individuals, content creators, influencers.
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Admission Requirements
  • No admission requirements required, no prior knowledge needed.
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Accreditation and Certificate
  • University Certificate
  • ZFU Approval: The Central Office for Distance Learning checks the quality of distance learning courses. ZEvA & ACQUIN: accredited university program to guarantee academic standards.
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Language
  • German

About this online course

Basic information

In the continuing education course for Social Media Marketing Manager:in, you learn how to effectively strengthen a company's presence on social media to drive customer acquisition, nurture relationships, and increase brand awareness. You acquire up-to-date knowledge of trends and best practices in social media marketing, which is crucial for professional success in the fast-paced online marketing world. The practical content allows you to directly integrate the skills you learn into your daily work, promising quick results in implementation.

The course offers the advantage of a competitive edge, as well-trained social media professionals can help companies stand out in the digital landscape and strengthen their market presence. Companies from various industries, non-profit organizations, and small business owners can benefit from well-developed social media strategies by increasing visibility and awareness for their goals and campaigns.

The course is aimed at professionals in marketing, advertising, PR, and corporate communications, as well as entrepreneurs, small business owners, and self-employed individuals who want to optimize their social media use. Content creators and influencers looking to increase their reach and impact will also find valuable content. At the end of the course, you receive a university certificate that confirms your qualification in the field of social media marketing.

Contents:

  • Social Media Marketing (5 ECTS)

Who offers this course?

AKAD University
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With over 60 years of experience and more than 71,000 graduates, AKAD University offers over 100 flexible online continuing education courses in areas such as digitalization, business, technology, and health. These courses can be completed entirely online and are especially attractive for working professionals. The ECTS credits earned can be credited toward a later degree program. AKAD provides individual support via the AKAD Campus and boasts a high completion rate of 96% as well as high satisfaction among participants.

AKAD University contact information

  • Email: beratung@akad.de

  • Address: Heilbronner Straße 86, 70191 Stuttgart

  • Help page

Continuing Education Social Media Marketing Manager Pricing

Prices updated in August 2026

Standard

€\n166\n/ month*

Standard costs €166/month. Ideal for professionals who want to expand their social media skills.
  • Optimal for studying alongside work
  • low monthly costs

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