The university course "Medienmanagement & Öffentlichkeitsarbeit" gets you ready for professional work with classic and digital media. Euro-FH teaches you key media theories and provides practical action guidelines. The goal is that your communication strategy ultimately succeeds.
Content-wise, you start with the basics. You study media types, media theories, and communication models. Journalism research and media effects research are also covered. A look at journalistic practices shows you when a news story is considered relevant.
The second block focuses on public relations in theory and practice. You learn the functions and tools of PR and use them in a target-group-oriented way. This includes internal and external corporate communication. You find out what matters when writing a press release and preparing a press conference.
After that, it's on to social media. You view digitalization as a societal development and understand why social media poses a challenge for politics and business. You use social media channels professionally, create concepts for them, and know the legal foundations in the social web. The so-called influencer pyramid is also covered.
Finally, the hard application areas come up. Crisis communication, election campaign communication, and building professional campaigns round things off. After that, you can act professionally in crisis situations in politics or business.
The format is purely distance learning. You receive 4 study booklets, start anytime, and expect a study duration of 4 months. If you need longer, Euro-FH extends it free of charge by 2 months. You can test it free of charge for the first 4 weeks. Personal study support, subject tutors, and corrections with feedback are included.
Completion involves 3 written assignments. After that, you receive your university certificate from Euro-FH. If you also take an exam, the 6 credits are shown on the certificate. The course can then be credited toward a full distance learning degree at Euro-FH. I find this path practical if you want to add an entire degree later.
