The Certified KI Marketing Manager (FH) is a five-day training for marketing managers, communication professionals, and content specialists. The course combines data-based analysis, generative AI, modern content creation, social media, SEO, video production, and AI-powered campaign management into an AI marketing framework that you can apply directly.
You will learn how AI analyzes target groups, identifies trends, sharpens personas, develops content, produces creatives, manages customer journeys, and optimizes campaigns in real time. GPT is used not just as a tool, but as a copywriter, analyst, and performance coach. You will work hands-on with over 15 tools, including GPT, Midjourney, Runway, Canva AI, GA4, HubSpot, Metricool, Synthesia, Writesonic, Jasper, Pictory, and ElevenLabs.
The continuing education consists of five individually bookable day modules; the minimum booking is two days. Each course day is thematically focused and leads to a concrete result: professional content, refined prompts, editorial systems, automations, creatives, videos, dashboards, and a complete AI marketing case. Training takes place from 09:30 to 17:30 each day.
The methodology relies on hands-on training with current AI tools, prompt engineering as a central tool, case studies, real-time creation, and individual transfer tasks. The didactics combine impulse, application, reflection, and feedback with iterative AI coaching loops. The learning goal is the independent and confident use of AI in everyday marketing.
The course is aimed at heads and senior staff of marketing departments, managing directors and entrepreneurs, digital marketing managers, product managers, sales staff, communication managers, and executives from PR and advertising agencies. Career changers who need up-to-date knowledge of digital marketing and AI in a short time are also addressed. The group size is a maximum of 16 people.
Anyone who completes all five modules receives the university certificate "Certified KI Marketing Manager (FH)", issued in cooperation with Allensbach Hochschule Konstanz and the University of Cape Town, including a detailed module certificate. If you book only a single module, you will receive a module certificate for it. In addition, you get access to the MMA Prompt Library, the Visual Asset Library, and the Branding Dashboards.
You can choose between in-person dates in Munich and live online dates. On site, the script, lunch, coffee, tea, soft drinks, and pastries are included, supplemented by hotel recommendations and WiFi. Live online, the seminars are broadcast in studio quality, from eight participants directly from the TV studio. A recording is available upon request and after approval as a download.
