The AI Marketing Seminar is a two-day intensive training on artificial intelligence in marketing. You learn how AI helps with strategy, analysis, target group definition, content production, campaign management, funnel building and performance tracking. A second focus is the intelligent automation of marketing processes.
The first day revolves around strategy, target groups and positioning. You see the role of AI in marketing management and look at relevant AI systems. Afterwards, you develop positionings, deep personas and a customer journey as a control instrument. Content is treated as a strategic asset, along with SEO, content clusters and owned media. At the end of day 1, you have a target group and positioning profile, a content framework and a funnel logic.
The second day moves into implementation. You develop key campaigns with a big idea and matching messages. Then you build a content system that turns one idea into many formats. Automation is added as its own infrastructure, including flows, triggers and a minimum viable marketing system. Finally, it is about KPI systems, dashboards and the evaluation of data with AI.
Work is done hands-on with current AI tools such as GPT, Midjourney, Runway and Canva AI. Prompt engineering is the central tool. Case studies, real-time creation and individual transfer tasks alternate. The didactics combine impulse, application, reflection and feedback, supplemented by iterative AI coaching loops.
The seminar is aimed at marketing managers as well as brand and communications managers. Social media and content teams, performance marketers and growth marketers are also addressed. Additionally, entrepreneurs, startups, self-employed individuals, agencies, freelancers as well as sales and business development teams. Career changers who want to quickly understand and apply AI marketing can also participate.
The group is limited to a maximum of 16 people, taught from 09:30 to 17:30. On-site in Munich there is a script, frameworks, prompt libraries and checklists, including lunch, drinks and snacks. The live online dates run as a studio-quality broadcast from the MMA-TV studio, a recording is available upon request. At the end, you receive the certificate of participation from the Munich Marketing Academy.
