The AI text workshop revolves around texts for social media, online marketing, and press relations. You understand what the current AI tools are called and how to use them. The provider describes the goal as follows: you should gain an advantage by using the tools.
The first block covers the fundamentals. What is AI, how did it come about, and how is it evolving? Why does AI suddenly work today, and how dangerous is it? The workshop seeks answers for everyday dealings with this innovation.
After that, it's about the possible applications in a company. You see how to get access to the tools and how to use them without extensive prior knowledge. The hurdles and limits are also discussed. You look at the inner workings of ChatGPT and compare it with Bard.
The practical part revolves around prompts. You work on instructions yourself and practice them under professional guidance. At the end, the outcome is evaluated. Are you satisfied with the result, and how do you optimize it?
The workshop addresses everyone who uses AI as a text tool or in editorial work. The provider lists editors, press spokespersons, and press officers. Online marketing managers, copywriters, and social media managers are equally meant.
The workshop takes place as an in-person seminar at the IHK Akademie München. Andreas Klein is named as the trainer, a journalist with stints in print, online, radio, TV, and social media. The Academy cites interactive learning methods and trainers with practical experience.
Solo self-employed individuals can use the KOMPASS funding, which the course page expressly mentions. For teams, the Academy also offers the workshop as in-house training. The course page does not mention a qualification or certificate.
