The in-person seminar "Modernes Neuromarketing" by bbw gGmbH introduces the basics of consumer psychology and neuromarketing. Over 80 percent of all purchasing decisions happen unconsciously, driven by emotions and motives. The seminar shows how methods from neuropsychology can be used to understand what goes on in the minds of customers.
The course covers the basics and methods of neuromarketing. This includes common marketing theses under scrutiny and the question of why people buy what they buy. Another component is knowledge transfer: How can insights from neuropsychology be applied in everyday marketing? In addition, topics include brain-friendly communication and emotional selling.
The seminar takes place as a one-day in-person event, currently with a date in Nuremberg from 9 a.m. to 5 p.m. The speaker is Prof. Dr. Marcus Stumpf, who works as a professor, consultant, and speaker on the topics of customer enthusiasm, brand experiences, and employer attractiveness.
The target audience is specialists, managers, and junior managers from marketing and sales. You want to understand how purchasing decisions arise in the minds of your target groups.
At the end of the seminar, participants receive a certificate of attendance from bbw gGmbH.
As benefits, the provider lists foundational knowledge in neuromarketing and a better sense for the opportunities of this discipline. In addition, concrete tools for practical implementation in your own marketing are included.
