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Sales and Sales Excellence Manager

The online continuing education course "Vertriebs- und Sales Excellence ManagerIn" teaches you the basics of sales. It shows you how to develop successful sales strategies. You'll learn methods of market research and target group analysis so you can better understand and target customers. Sales techniques, CRM, and professional sales communication are at the center. Plus, you'll get insights into e-commerce, sales planning, and leading a sales team.

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Sales and Sales Excellence Manager Overview

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Start and Duration
  • Duration approx. 6 days full-time or approx. 12 days part-time, course access 12 months, study start on request.
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Funding
  • Cost coverage by employer possible and fully or partially tax-deductible. Also funding from individual federal states and for soldiers under the BFD possible.
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Target Group
  • Career starters, career changers, and working professionals who want to expand their skills in sales management.
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Admission Requirements
  • None, neither high school diploma nor initial degree or vocational training required. Good German skills are required.
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Certificate
  • Automatic certificate of participation as PDF after completing all lessons.
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Language
  • German

About this online course

Basic information

The distance learning course "Vertriebs- und Sales Excellence ManagerIn" provides you with extensive knowledge and skills. This enables you to have a successful career in sales or sales management. It is aimed at career starters, career changers, and working professionals who want to expand their skills in sales management.

You will learn the basics of sales and find out how to develop and implement successful sales strategies. You will also be taught methods of market research and target group analysis so that you can better understand your customers and address them more specifically.

Sales strategies and techniques, Customer Relationship Management (CRM), and professional sales communication are central topics of the course. You will also gain insights into e-commerce, sales planning and control, as well as leading and motivating a sales team.

International sales is also part of the distance learning course. Through practical examples from professional life, you will be prepared for the challenges in modern sales.

The course runs as a pure online course in self-study without subject-specific academic supervision. You work through the lessons digitally on the online campus and read the study content in the form of study scripts. There is no final exam; optionally, there is an online test with tasks for self-assessment without individual learning progress monitoring.

There are no admission requirements; you need neither a high school diploma nor a first degree or vocational training. Good German language skills are required. After completing all lessons, you can directly download your certificate of participation in PDF format.

Contents:

  • Introduction to Sales
  • Sales strategies and techniques
  • Customer Relationship Management (CRM)
  • Sales communication
  • Sales planning and control
  • Consumer behavior and market research
  • Success-oriented E-Commerce
  • Leading and motivating sales teams
  • International sales

Who offers this course?

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The Smarketing Akademie (Professionals Online Akademie für Sales und Marketing UG) is a private distance learning academy based in Palling, specializing in distance courses in the areas of marketing, sales, business and management. Its distance learning course "Digital Marketing Specialist" is approved by the State Central Office for Distance Learning (ZFU). The courses run as online courses in self-study via its own online campus.

Smarketing Akademie contact information

  • Email: info@smarketing-akademie.de

  • Address: Professionals Online Akademie für Sales und Marketing UG (haftungsbeschränkt), Barmbichl 12, 83349 Palling

  • Help page

Sales and Sales Excellence Manager Pricing

Prices updated in September 2026

Online self-study course.

389 €

The distance learning course "Vertriebs- und Sales Excellence ManagerIn" costs 389 € as an online self-study course.

  • 100% online, can be completed on the online campus
  • Use on desktop PC, laptop or smartphone
  • Study scripts and introductory guide as PDF
  • 12 months access to the course
  • 2-week trial period
  • Automatic certificate of participation as PDF upon completion
  • Online test with self-assessment tasks (optional)

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