In the "Key Account Management" distance learning course, you learn to strategically manage important customer relationships and expand them long-term. You analyze key accounts, develop individual strategies, and implement targeted measures to leverage revenue potential.
In terms of content, the course covers ten topic blocks. You start with the basics of key account management and learn about strategic planning and customer analysis. Other topics include relationship management, sales and negotiation strategies, and marketing. Finally, it covers financial management, project management, digitalization, and international customer relationships.
The process is completely flexible. You work through the digital chapters on the online campus at your own pace. You use a study script and an introductory guide as a PDF.
The course is aimed at anyone working in sales who wants to develop towards key account management. Typical roles are key account manager, account manager, or sales manager.
After completing all chapters, you automatically receive a certificate of participation.
The course is designed for beginners. At the end, you can optionally take an online test for self-assessment, but without an official learning progress check.
