The continuing education course "Artificial Intelligence as a Strategic Lever for Companies" aims to equip participants with the necessary skills to effectively integrate AI into their corporate strategy. This course complies with the requirements of the AI Act Art. 4 regarding the obligation to provide evidence of AI competence and offers comprehensive training from analyzing corporate goals to implementing and strategically using AI.
Participants learn how to transform existing business strategies through the use of AI and what new business models become possible. A central topic is how data management serves as a foundation for AI technologies and where the limits of these technologies lie. The course also provides an overview of the range of AI applications, from descriptive to generative AI.
Another important aspect is the support of corporate strategy through AI, such as by increasing revenue, optimizing costs, or automating processes. AI enables personalized customer relationships and opens up new dimensions in business operations. Participants learn how AI can influence the five strategic fields (differentiation, dilemma, dominance, diversification, and disruption) and which strategic types are associated with them. Ethical considerations and responsible handling of data are also addressed.
Organizational adjustments and the transition to an AI-friendly corporate culture are also part of the program. Participants learn to identify suitable business areas for AI applications and to comply with regulatory requirements.
This continuing education course is aimed at executives, project managers, division and department heads, as well as consultants and IT and technology officers who make or advise on strategic decisions. Participants who are interested in business strategy, technology, and their integration into operational processes will benefit from this course.
An Open Badge as recognition represents a digital certificate of participation that confirms the acquired competencies and makes them visible externally. The completed course enables participants to integrate AI practically and strategically into their organizations and to successfully face the challenges of digital transformation.