In the continuing education course "Media Design with AI", you learn how artificial intelligence (AI) revolutionizes processes in media design and creates new challenges. You receive a comprehensive introduction to the different types of AI and their applications in media design. It explains how AI accelerates processes, simplifies the procurement of images, videos and music, and changes the requirements for the profession.
A key component of the seminar is getting to know and applying current AI tools and platforms such as Adobe Firefly, Runwayml, Daz 3D, Dall-E 2, Synthesia, Midjourney, Stable Diffusion, and Elevenlabs. These tools offer innovative possibilities for concept development, image editing, video editing, and audio production.
You acquire practical skills in AI-assisted image editing, including creating and editing images with AI tools. You learn to remove or add objects and to create images with suitable prompts. In the area of video editing, it is shown how animations are generated, compositing is implemented with AI, and the lighting situation in videos can be changed.
In addition, there are introductions to AI-assisted audio production and the creation of interactive media. The use of tools such as wellsaidlabs, Adobe Enhance and Mubert.com is learned.
Another important aspect of the seminar is the discussion of ethical aspects of using AI in media design. Topics such as deepfakes, copyrights, and the labeling of AI-generated content are discussed.
Participating in the continuing education course offers numerous benefits: practical learning from experts, understanding current and future trends in media design, and higher efficiency in professional practice through the use of AI. In addition, the continuing education can be state-funded and it offers high flexibility through the possibility of free cancellation or transfer of participation.
If you are interested in the integration of AI into creative processes, you benefit from the continuing education, as it helps you develop skills that are increasingly in demand in the rapidly changing media industry. The continuing education is in certified MBA quality and can also be booked as part of the continuing education to become a Certified Digital Marketing Manager.
