In the "Online Writing with AI" continuing education seminar, you will learn the art of writing for the internet using artificial intelligence (AI). The course offers comprehensive insights into user behavior on the web and how to create content optimized for both readers and search engines like Google. A key part of the seminar is understanding user intent—what your target audiences are actually searching for and what questions they have—so you can tailor content accordingly.
Main topics include writing for SEO purposes, covering not only Google's requirements but also the effective use of keywords, title tags, and descriptions. In workshops, you will learn how to conduct keyword research using AI to get your content on the first page of search results.
Writing for social media and ads is also covered in depth. This focuses on the specific design of texts that take user behavior on social networks into account. You will learn to create effective social media posts and ads and receive practical tips for email marketing, including creating effective newsletters.
Another highlight is the proper handling of briefings in the text process and developing a clear brand voice. The course also offers the opportunity to become familiar with AI-supported methods for text creation, optimization, and recycling. You will benefit from a practice-oriented learning environment with a maximum of 15 participants and a high recommendation rate.
The continuing education offers numerous advantages: it provides practical knowledge that can be applied immediately, helps you increase your visibility on the web, and streamlines your workflow through the use of AI. You should bring a basic interest in digital media and online communication.
The seminar is offered in certified MBA quality and can also be booked as part of a larger continuing education program to become a Certified Digital Marketing Manager. Additionally, government funding options are available for participation. Flexibility and extensive follow-up work are further plus points that make this continuing education particularly valuable.
