In the "Digital Marketing Analytics" continuing education course, you acquire comprehensive knowledge and skills to analyze and optimize the success of marketing campaigns. The course is divided into several lessons that build on each other to teach important aspects of Digital Marketing Analytics. The intended learning outcomes include understanding web analytics tools such as Google Analytics, the ability to segment users and implement effective tracking methods, as well as knowledge of how different marketing channels are measured.
Another focus is on analyzing branding, reach, and user behavior. You learn to identify relevant KPIs in different phases of the conversion funnel and evaluate the awareness of your brand. In the lessons on conversions, you learn how to measure conversions and which factors are decisive, including the importance of customer retention and lead generation.
Special attention is given to the consolidation and analysis of data. You learn to create dashboards and conduct A/B tests to evaluate the efficiency of your marketing channels. Furthermore, the course covers legal foundations, especially regarding data protection and the DSGVO, which is of great importance in today's digital world.
Additional interactive live sessions offer exclusive insights into various marketing topics and the opportunity to ask experts questions directly. This continuing education course is ideal for people who bring analytical thinking, interest in digital trends, and a strategic mindset. Through the course, you become part of the exciting world of Digital Marketing Analytics and gain the ability to act successfully in a data-driven environment.
