In a Google Ads seminar and training course, you will gain comprehensive knowledge and skills to create and optimize successful online advertising campaigns. The continuing education covers basic and advanced aspects of the Google Ads platform and offers a practice-oriented learning environment.
Key topics include understanding goals and budgets, defining traffic, visibility, and return on investment (ROI), as well as efficient budget management. You will learn essential Ads terms such as impressions, click-through rate (CTR), and quality score, and discover how to use the Google auction model to place successful bids. Additionally, you will be shown how to optimize quality score tracking and the role of conversion tracking and cross-device conversions.
Another focus is on identifying and selecting search terms. You will learn various strategies for keyword research along the sales funnel and use tools such as the Google Keyword Planner and Trends in a targeted manner. Workshops on keyword analysis and developing an efficient campaign structure create a practical learning experience.
The technical side of Google Ads is also covered, including the implementation of tracking cookies, linking with Google Analytics, and using remarketing techniques. Writing and designing optimally relevant ads is another central aspect of the training. Here, you will apply strategies such as the AIDA method and effectively integrate ad extensions and signal terms.
The course also provides insights into optimization routines with strategic approaches, such as the Ads account audit and potential analysis, as well as the application of Google Display Network targeting options and the creation of performance-oriented banners. Finally, you will receive outlooks on technologies such as Dynamic Keyword Insertion (DKI) and AI-based tools.
A Google Ads seminar offers you the opportunity to gain in-depth knowledge from first-hand sources. The course is led by experienced practitioners and provides comprehensive materials for review. With flexible participation options and government funding opportunities, it is ideally suited for participants who want to boost their success in digital marketing. Participation in small groups of a maximum of 15 people and a high recommendation rate of over 98% speak for themselves.
