In the Google Analytics 4 (GA4) training and seminar, participants learn how to use the advanced features and tools of GA4 to gain deeper insights into user behavior on their website or app. The continuing education focuses on systematically analyzing data, moving from simple metrics to Key Performance Indicators (KPIs), and understanding important definitions such as cookies and their use.
A central component of the training is understanding GA4's new user interface and working with the report modules that map the entire lifecycle of a user. Workshops provide hands-on experience, e.g., in analyzing mobile users or integrating Google Ads, which can increase the effectiveness of advertising campaigns.
Another focus is on user acquisition and engagement. Here, participants learn how to build and analyze reports on their user origins and which channels or campaigns were successful. UTM parameters and their analysis also play a significant role in this context.
The seminar also offers insight into GA4 administration, including structuring accounts, setting up and analyzing data streams, and integrating external tools like Google Search Console. Participants will be able to define events and key events and use them as a basis for targeted analyses.
Flexibility and quality characterize this continuing education. With a maximum of 15 participants, a personalized learning experience is ensured, while the content is offered in certified MBA quality. If needed, state funding is possible, and participation can be organized flexibly.
For those with a passion for data analysis and digital marketing, this training provides valuable knowledge to make data-driven decisions. You should have an interest in deepening your analytical skills and learning the digital craft through practice. This knowledge can be crucial for improving online marketing strategies and optimizing the user experience.
