Google Tag Manager Seminar for Advanced

The Google Tag Manager Seminar for Advanced offers an in-depth continuing education in the field of digital marketing analysis and tracking implementation. Participants learn how to effectively use Google Tag Manager (GTM) to precisely capture and evaluate web data. This training focuses on several core areas:

1. Account Administration: Structuring and organizing GTM accounts is crucial, especially in collaboration with various stakeholders and companies. Participants learn how to efficiently manage user rights and optimally design the container structure.

2. Workspace Usage & Staging Environment: Workspaces increase flexibility when working on the same container simultaneously. The seminar teaches how to set up workspaces and effectively use their interaction with the container.

3. GTM Cleanup & Migration: Another focus is dealing with existing web analysis implementations. This includes exporting and importing containers as well as identifying necessary trackings for a clean structure.

4. Data Layer in Detail: The Data Layer is central to GTM. Participants learn how to organize information in it and use it for advanced tracking methods.

5. JavaScript and GTM: Integrating JavaScript into GTM makes it possible to quickly implement new ideas and trackings without relying on the IT department.

6. Advanced Tracking Methods: Here, practical application examples can be implemented directly in your own company environment, such as Consent Management or Enhanced Ecommerce with Google Analytics 4.

The seminar offers several advantages, including a high recommendation rate of over 98% and the opportunity to immediately apply the knowledge learned practically. For learning success, groups are limited to a maximum of 15 participants to enable personalized responses and deep interaction. In addition, extensive materials for review are available, which further reinforces what has been learned.

Another plus are the flexibility options: Participation can be canceled free of charge up to 14 days before the start of the seminar, and it is transferable. The seminar is part of the continuing education to become a Certified Digital Marketing Manager and, through ISO 9001 certification, offers the possibility of state funding.

This continuing education is ideal for people who already have a basic understanding of GTM and want to further professionalize their skills. An interest in web analysis and technical details of digital marketing should also be present to fully exploit the potential of the seminar.

• Account Administration: You learn how to structure and organize a GTM account to bring together different stakeholders and companies.
• User Permissions: Understanding the structure within a company.
• Container Structure: Setup and management.
• Workspace Usage & Staging Environment: Workspaces offer flexibility for simultaneous work within the container.
• Setting up Workspaces: Setup and usage.
• Using Environments: Deployment of environments.
• Interaction between Workspaces and Container: Optimizing collaboration.
• GTM Cleanup & Migration: Approaches to cleaning up and migrating existing implementations.
• Container Export and Import: Management of container data.
• Handling hardcoded web analytics implementations: Strategies and techniques.
• Cleanup procedure: Identifying necessary trackings and naming conventions.
• Debugging: Troubleshooting and optimization.
• Data Layer in Detail: The Data Layer as a core element of Google Tag Manager.
• What is the Data Layer?: Basics and functions.
• How is information written to the Data Layer?: Methods and techniques.
• Accessing data in the Data Layer via GTM: Data management and usage.