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Certified E-Commerce Specialist (IHK)

The online continuing education 'Certified E-Commerce Specialist (IHK)' opens the door to the world of booming online retail. You learn how to analyze e-commerce processes, assess customer behavior, and develop strategic measures to optimize online sales. Become the central link between internal teams and international partners and actively drive the success of your e-commerce strategies.

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Certified E-Commerce Specialist (IHK) Overview

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Start and Duration
  • Duration approx. 18 months, 10 hours.
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Funding
  • This continuing education course is AZAV-certified and, if you are unemployed, can be funded up to 100% via the Bildungsgutschein (education voucher).
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Target Group
  • The target group is professionals who want to further their education in e-commerce.
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Admission Requirements
  • For admission to the IHK exam, applicants must provide proof of a completed apprenticeship in a recognized commercial or administrative profession as well as relevant professional experience. Alternatively, a business administration degree with at least 90 ECTS credits and corresponding professional practice or at least five years of relevant professional experience may suffice. In addition, basic commercial knowledge is desirable.
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Certificate
  • SGD Certificate, IHK Certificate
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Language
  • German

About this online course

Basic information

In the continuing education course to become a Certified E-Commerce Specialist (IHK), you acquire comprehensive knowledge and skills to work successfully in the field of electronic commerce. The course focuses on developing strategies and designing, analyzing, and further developing processes in e-commerce. Another focus is on ensuring communication and collaboration with internal and external partners, which is essential for the smooth operation of online businesses.

A degree as an E-Commerce Specialist opens up diverse professional perspectives. Graduates find employment opportunities in various industries that operate online shops. These include retail, wholesale, and foreign trade companies as well as internet mail-order businesses. There are also numerous career opportunities at tourism companies, logistics and mobility service providers. The continuing education qualifies participants for activities in marketing, for example as an Online Marketing Manager, and in sales as an E-Commerce Manager. Furthermore, the degree offers opportunities for management positions or even the possibility of starting your own business.

The continuing education course to become a Certified E-Commerce Specialist (IHK) is particularly beneficial for people who have an interest in digital business processes, online marketing, and strategic corporate development. Those who are enthusiastic about new technologies and enjoy analytical work will find numerous opportunities for personal and professional development in this field. People who are communicative and enjoy collaborating with various partners can also be successful in this environment.

In summary, the continuing education enables participants to qualify for a dynamic and growing industry in which digital trends and innovative technologies play a central role. It provides the foundation for a successful career in the e-commerce field and can be the key to numerous exciting professional opportunities.

Contents:

  • Developing strategies for e-commerce
  • Designing processes in e-commerce
  • Analyzing and further developing processes in e-commerce
  • Ensuring communication and collaboration with internal and external partners
  • Introduction to the basics of e-commerce
  • Creating online marketing campaigns
  • Optimizing user experience on e-commerce platforms
  • Implementing security measures in e-commerce
  • Using analytics tools to monitor e-commerce performance
  • Developing mobile commerce strategies
  • Introduction to the legal framework of e-commerce
  • Integrating payment systems into e-commerce platforms
  • Introduction to logistics and shipping in e-commerce
  • Developing content strategies for e-commerce websites
  • Introduction to search engine optimization for e-commerce
  • Introduction to data analysis in e-commerce
  • Introduction to customer retention in e-commerce
  • Introduction to personalization in e-commerce
  • Introduction to internationalizing e-commerce businesses
  • Introduction to sustainability in e-commerce
  • Introduction to using social media in e-commerce
  • Introduction to using artificial intelligence in e-commerce
  • Introduction to using augmented reality in e-commerce
  • Introduction to using virtual reality in e-commerce
  • Introduction to using blockchain in e-commerce
  • Introduction to using chatbots in e-commerce
  • Introduction to using voice commerce
  • Introduction to using influencer marketing in e-commerce
  • Introduction to using affiliate marketing in e-commerce
  • Introduction to using programmatic advertising in e-commerce

Who offers this course?

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With over 75 years of experience and more than 900,000 participants, SGD (Studiengemeinschaft Darmstadt) offers over 300 flexible online continuing education courses in areas such as school qualifications, business, technology, IT, languages, and health. These courses can be completed entirely online and are especially attractive for working professionals and families. The innovative SGD OnlineCampus and the SGD Campus App enable mobile learning with multimedia content such as e-books, learning apps, and online training.

SGD contact information

  • Email: beratung@sgd.de

  • Address: Hilpertstr. 31, 64295 Darmstadt

  • Help page

Certified E-Commerce Specialist (IHK) Pricing

Prices updated in March 2025

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Price on request

Prices are only visible after you register with sgd.
  • Study folder
  • 39 study booklets
  • Online tests
  • Case assignments and online workshops
  • Access to the SGD OnlineCampus

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