Sales Management (Diploma Course)

The online continuing education course "Sales Management (Diploma Course)" teaches you the tools for modern sales in eight e-learning modules. You learn sales strategies, negotiation skills and customer analysis and build knowledge in CRM, customer retention and digital marketing. I like that the course runs completely online and you can freely schedule the four months. After the module exams, you will hold the diploma in your hands.

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Sales Management (Diploma Course) Overview

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Start and Duration
  • Access runs for 4 months from a freely selectable start date and can be extended to up to 12 months at no extra cost.
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Funding
  • Not specified in detail. You could ask the Federal Employment Agency or your employer about funding.
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Target Group
  • Sales professionals and managers as well as anyone with sales-related tasks, e.g., in inside sales or field sales.
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Admission Requirements
  • No specific formal prerequisites are required, but initial experience in sales or selling helps with getting started.
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Certificate
  • Diploma in "Sales Management" from the Business Akademie after passing the module exams.
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Language
  • German

About this online course

Basic information

Sales is, for me, the engine behind every company's success. That's exactly where the Diploma Course in Sales Management from Business Akademie comes in. You deal with sales strategies, negotiation management, customer analysis, CRM, and digital marketing. Eight e-learning modules form the knowledge base for the entire course.

The course runs entirely as a distance learning course without in-person sessions. You determine your own study pace and freely schedule the eight modules. You take all exams online, whenever and wherever you want. Each module exam is a multiple-choice exam and is considered passed if you achieve at least 50 percent of the points. If you don't pass an exam right away, you have up to three attempts.

The course is aimed at specialists and managers in sales and at everyone with sales-related tasks. I find it particularly exciting for employees in inside sales or field sales, for customer account managers, and for team leaders in sales. The entry also works well from marketing and business development with a sales focus. You don't need any special formal prerequisites, but initial experience in sales will help you get started.

After successfully completing all eight modules, you receive the diploma "Sales Management". You can deduct the course fee from your taxes. Honestly, such a diploma makes a strong impression on your resume. That's especially true if you want to recommend yourself for tasks in sales management.

The course is designed for four months, but you can extend the access period to up to twelve months at no extra cost. In total, you have learning materials amounting to 400 hours at your disposal. I find it practical that the course can be combined with other courses such as negotiation management or social media marketing.

Contents:

  • Sales management and KPIs
  • The 7 P's in sales
  • Sales policy and strategy
  • Key account management
  • Sales strategies and customer journey
  • Customer needs and motives
  • Buyer persona customer analysis
  • Negotiation and sales conversations
  • Harvard concept, BATNA and ZOPA concepts
  • Customer analysis and CRM
  • Customer lifetime value
  • ABC customer analysis
  • Customer retention programs
  • Communication psychology
  • NLP communication model
  • Intercultural customer relationships
  • Digital marketing strategies
  • Search engine advertising SEA and SEO

Who offers this course?

I know Business Akademie as a continuing education brand of IBB Institut für Berufliche Bildung from Buxtehude. The provider is certified according to DIN ISO 9001 and offers seminars, certifications, and diploma courses for specialists and managers. I like that many courses run entirely online and can be flexibly integrated into professional life.

Business Akademie contact information

  • Email: info@ibb.com

  • Address: IBB Institut für Berufliche Bildung GmbH, Bebelstraße 40, 21614 Buxtehude

Sales Management (Diploma Course) Pricing

Prices updated in August 2026

Price (VAT-free)

1.990,00 €

The diploma course costs 1.990 Euro and is VAT-free.

  • Part-time
  • Fully online, no in-person classes
  • Start anytime
  • Online exams can be taken at any time
  • Interactive online campus
  • Course fee tax-deductible

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