The online seminar "KI und Recht: Dein juristischer Kompass für die Praxis" answers the question of what is allowed when using AI and which legal frameworks you should know. The session shows you what you need to know from a legal perspective when using AI in marketing and which legal requirements apply.
In terms of content, you get an overview of current legal regulations such as the EU AI Act when using AI in marketing. This is followed by labeling obligations for AI-generated content on social media as well as copyright, trademark law, and the right to one's own image, i.e., the question of who owns AI texts, images, and co. and what you are allowed to do with them. Another block covers data protection and sensitive data and shows you how to work safely with AI.
The online seminar consists of one session with a duration of 1×90 minutes. The date is given as 18.09.2026 from 10:00 to 11:30. The content runs online and live, and there is time for an interactive live Q&A with the expert as well as for exchange with the participant group. If you cannot attend live, the recording is available to you as a participant for approx. 30 days.
You will receive all documents afterwards as a PDF so that you can fully concentrate on the content during the session. In addition to the presentation, the provider provides you with practical tasks with which you can try out what you have learned directly for your own use case.
The online seminar conveys basic knowledge. You do not need any prior legal knowledge. According to the provider, initial contact with AI in a professional context or interest in its possible applications in marketing is helpful. If you are curious about legal basics and current developments, according to the provider you are in the right place here.
The session is led by Dr. Nils Christian Haag from intersoft consulting services AG. After successful participation, you will receive an email with your personal certificate of participation, which confirms your learning progress and which you can share directly on LinkedIn.
