In a Prompt Engineering seminar and training, participants learn how to work effectively with generative AI models such as GPT-4, Claude, and Gemini. The focus is on understanding and applying prompt engineering techniques that enable targeted and creative interaction with language models. This continuing education is crucial to remain competitive in digital marketing, as it imparts practical skills in using AI for idea generation, content creation, and data analysis.
A key advantage of the continuing education is the increased efficiency and precision in online marketing through the use of AI. Participants learn how to generate creative content using structured prompts and gain insight into advanced techniques such as role-prompting and „Chain of Thought Prompting“ to handle complex tasks. Additionally, the ability to develop their own CustomGPTs is trained, allowing tailored interaction with language models.
The training also offers practical applications in extensive workshops, where participants learn specific skills such as analyzing online marketing data or creating creative content by controlling parameters like Temperature. Furthermore, they learn how to efficiently organize and manage prompts to optimize their work.
Another advantage is that participants have access to extensive materials, allowing them to further deepen what they have learned after the training. The continuing education is offered in certified MBA quality and can also be taken as part of a more comprehensive continuing education program to become a Certified Digital Marketing Manager.
Anyone interested in digitalization and the use of modern technology in marketing will find the continuing education very useful. The training is particularly aimed at people who are willing to engage with new technologies and use innovative approaches in their work. The events are limited to a maximum of 12 participants, allowing intensive support and answering of individual questions. Participants can also benefit from funding opportunities, as the continuing education is ISO 9001 certified and can be state-funded.
Overall, the continuing education in Prompt Engineering offers extensive benefits for professionals who want to expand their knowledge in interacting with generative AI models to increase their efficiency and creativity in digital marketing.