Social Media with AI Seminar

In the continuing education "Social Media with AI Seminar", essential competencies in the use of artificial intelligence (AI) in social media marketing are taught. The seminar content covers a broad spectrum that includes both technical and legal and ethical foundations. This creates a solid basis for applying AI tools effectively to optimize various aspects of social media marketing.

Participants learn how AI-powered tools can be used for creating and optimizing content in order to produce creative and efficient content. Specific applications such as visual content creation are deepened through the use of tools like Midjourney. Another focus is on community management, where AI is used to increase interaction and satisfaction in social media communities. Additionally, the seminar provides valuable insights into the application of AI for conducting and evaluating social media analyses, which can be used to make strategic, data-driven decisions.

The seminar is aimed at professionals whose area of responsibility makes social media an important part of their daily work, including marketing managers, PR managers, online marketing managers, and social media managers. The prerequisite is familiarity with the content of a basic social media seminar in order to build on this knowledge.

There are several compelling reasons why this continuing education is beneficial. Over 98% of participants recommend the seminar, indicating high satisfaction. The seminar is offered in certified MBA quality and can also be completed as part of the continuing education to become a Certified Digital Marketing Manager. The practice-oriented approach with a maximum of 15 participants guarantees individual support and clarification of specific questions. To ensure learning success, comprehensive materials for follow-up are provided.

Additional benefits are the flexibility in participation, including the option of free cancellation up to 14 days before the seminar and the transferability of participation. Additionally, participation can be government-funded due to ISO 9001 certification.

For those seeking a deeper integration of AI into their social media strategies, this seminar represents a valuable opportunity to effectively use these advanced technologies and thus support the marketing goals of their organizations.

• Introduction to artificial intelligence: Overview of the current state of AI and its role in the social media field.
• Artificial intelligence in social media: Benefits and challenges of using AI in social media.
• Use of AI tools: Introduction to tools like Midjourney, ChatGPT, Stable Diffusion, Adobe Firefly, Jasper, and Elai.
• Content creation and planning with AI: Using AI tools for text, images, and videos.
• Optimizing content production: Information on prompts and models for satisfactory AI content.
• Combining AI tools: Building and combining tools for unique content.
• Dealing with AI copyrights: Guidelines for AI copyrights and content licenses.
• Photorealistic images and AI art: Tools for creating images and artworks.
• Video and audio creation: Tools for videos, synthetic voices, and music production.
• Community management: Improving customer interaction through AI.
• Target audience analysis: Formulating target audiences and personas with AI.
• Hashtag and keyword research: Support from AI tools.
• Individual customer interaction: Efficiently designing community chat and support.
• Posting variations: Assistance in creating posting variations.
• Analysis and optimization: Using AI for data analysis and sentiment analysis.
• Building editorial plans: Efficient planning with AI tools for concepts and postings.