The online continuing education course „Digital Marketing“ from OMR Academy gives you the ideal start into the world of digital marketing. You gain a comprehensive insight into various marketing disciplines and learn how to plan marketing activities, measure the success of your campaigns, and develop basic marketing strategies.
This continuing education course is certified by the ZFU and can, if applicable, be funded via the Qualifizierungschancengesetz (QCG).
Target Group
Target group: Marketing enthusiasts who want to learn digital strategies and measure campaign success.
Admission Requirements
Whether you have existing marketing experience, are aiming for self-employment in the field, or are making a career change, this course is suitable. Prior knowledge in marketing is advantageous but not strictly required. No specific tools are used, so no additional accounts are needed.
Certificate
OMR certificate
Language
German
About this online course
Basic information
The continuing education course "Digital Marketing Essentials" from OMR Academy offers a comprehensive introduction to digital marketing. You receive an overview of various marketing disciplines and learn elementary aspects of marketing strategy. Additionally, you benefit from interactive live sessions that offer exclusive expert talks as well as tips and insights into various marketing topics.
Benefits of the continuing education course: You receive not only theoretical knowledge but also practical skills for implementing successful marketing strategies. A basic interest in digital marketing, data analysis, and strategic thinking is helpful to make the most of the course and benefit from the experts' insights.
Contents:
Understand the importance and complexity of the customer journey.
Be able to create a framework for the customer journey.
Be able to distinguish between brand awareness and sales activation.
Be able to fundamentally distinguish between SEO and SEA in their orientations.
Know what makes a good content strategy.
Be able to describe key challenges when working with digital marketing data.
Know various tracking methods to gain access to data.
Be able to distinguish between different types of data analysis.
Be able to theoretically explain and practically apply the Build-Measure-Learn concept.
Understand how the advent of the digital age has fundamentally changed the way we work, think, and do business.
Who offers this course?
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OMR Education is a professional continuing education platform focusing on online marketing and digital business. It offers flexible, practice-oriented e-learning courses, online seminars, and subsidized continuing education programs developed by over 500 digital experts. With an innovative learning concept that combines live sessions, Q&A, community exchange, and on-demand access, OMR Education enables working professionals to continue their education independently of time and place. The courses convey current expert knowledge, promote sustainable learning, and offer recognized certificates.
The online continuing education costs 1799€. Acquire valuable digital marketing skills for your career.
On our virtual campus, we teach you the knowledge of our best experts
E-learning on the interactive online campus
100% online
with practical assignments
Videos
Quiz
Final test and support by OMR Education
various checklists
Templates
Downloads
In the Slack community, you can network and exchange ideas with other participants.
Funded with Qualifizierungschancengesetz
1,752.23 EUR (up to 100% funded)
Funded under the Qualifizierungschancengesetz, the funded course is structured slightly differently, here is the link to the product page with funding:
