The Digital Marketing Strategy & Planning seminar offers participants a comprehensive continuing education in the area of digital marketing strategies and planning. This continuing education covers a wide range of topics essential for developing and implementing effective marketing strategies.
A central component of the training is conducting a status quo analysis, which evaluates both your own company and its competitors. This includes a SWOT analysis as well as the use of AI tools to support these steps. This is crucial for making informed decisions and strengthening your market positioning.
Another focus is on defining marketing goals and strategies. Participants learn how to set Key Performance Indicators (KPIs) and understand and apply specific calculations such as CPO/CPL versus CAC. The training also covers persona development, the buyer center, value proposition, and the customer journey, both with and without the use of AI tools. This helps participants better understand their target audience and develop more targeted marketing measures.
In addition to strategy development, participants learn how to create an effective marketing plan and allocate resources wisely. This includes budget distribution and collaboration with agencies, which is critical for the successful implementation of planned measures. The seminar also emphasizes a robust test and experiment setup to drive continuous improvement.
Another benefit of attending this seminar is marketing control and the importance of reporting. This includes plan-actual comparison as well as target-group-oriented reporting, and emphasizes the importance of consistent competitor monitoring.
Participants interested in this continuing education should bring an interest in strategic marketing and a data-driven approach. They benefit from practical knowledge and comprehensive materials for review. The course is of high quality, underlined by the high recommendation rate of over 98%. Additionally, participation can be supported by government funding, offering extra financial advantages. The flexibility regarding cancellation and transfer options rounds off the offering ideally. All in all, this continuing education is a valuable investment for anyone looking to improve their digital marketing skills and advance their career.
