Google Search Console Seminar

In the continuing education course on Google Search Console, you learn how to effectively use the Google Search Console to optimize the visibility and performance of your own website in search engine results. The seminar provides a deep understanding of search engine optimization (SEO) and shows how to properly set up and use the features of the Google Search Console.

At the beginning, a common understanding of SEO is established, covering the basics: interpretability of the website, relevance for the customer journey, and achieving top positions through click-through rate (CTR) and other ranking signals. You learn how to set up the Google Search Console to achieve maximum results by correctly configuring protocols, domain properties, and directories.

A key component of the seminar is the performance report, which is considered the heart of the Google Search Console. Here, you learn how to analyze search queries and their associated positions to specifically improve performance. You learn to recognize typical click patterns and apply the right filtering methods to maximize the visibility of your website content.

Another central aspect is index coverage and crawling. Here, you are shown how Google understands your website and which signals are truly alarming. Understanding the new crawling statistics and their interpretation is particularly important.

The seminar also includes practical exercises and tools such as Screaming Frog to link and enrich performance and crawl data, in order to gain deeper insights. These hands-on applications help you effectively connect theory and practice.

The benefits achieved by participating in this seminar are manifold: a more comprehensive knowledge of SEO practices, the ability to better position websites in search engines, and the optimization of website content according to user needs. The interactive approach and professional environment, with a maximum of 15 participants, significantly enhance the learning success.

This continuing education course is ideal for people who already have a basic interest in digital marketing strategies and want to further expand their SEO skills. The certified quality and flexible participation conditions, including government funding options, make participation particularly attractive.

• Introduction and foundation work
• Understanding SEO and creating a common basis
• Overview of Google Search Console and its setup
• SEO basics: interpretability, relevance, and best practices
• Setting up protocols, domain properties, and directories
• Performance report as the core of Google Search Console
• Analysis of search queries and positions
• Dimensions and metrics in the performance report
• Typical click behavior and anomalies
• Filtering to identify the right performance
• Exercises in the Google Search Console interface
• Index coverage and crawling
• Understanding the IT data of Google Search Console
• Categorization of notice classes and their meaning
• New crawling statistics and their significance
• Practical exercises and questions about your own data analysis
• Practical part performance report: user needs and topic identification
• Traffic analysis and segmentation by URL and keywords
• Linking crawling and GSC data with Screaming Frog
• Wrap-up and Q&A to clarify open questions