121Watt

Screaming Frog Seminar

In the Screaming Frog seminar, you learn how to use the tool for search engine optimization for B2B, B2C, and non-profit. The online continuing education course provides you with practical knowledge to perform on-page analyses, discover SEO weaknesses, and handle complex crawling tasks. Perfect your SEO skills through interactive workshops and create effective strategies for continuous Google optimization. Prior knowledge in SEO is required.

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Screaming Frog Seminar Overview

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Start and Duration
  • Duration: approx. 2-day seminar.
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Funding
  • Educational leave or a continuing education bonus can be requested from the employer. Government funding options: education checks from the federal states, tax benefits for self-payers, funding from the Bundeswehr career development service.
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Target Group
  • The target group is SEOs, online marketers, content managers, and web developers.
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Admission Requirements
  • No specific prior knowledge required.
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Certificate
  • 121WATT certificate of participation
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Language
  • German

About this online course

Basic information

The Screaming Frog Seminar offers specialized continuing education in the field of search engine optimization (SEO) and is especially relevant for online marketing and SEO managers who want to expand their skills. It is aimed at people who want to independently analyze and optimize websites, including SEOs, content marketing managers, digital marketers from brands and agencies, as well as website and online shop operators. Software developers whose products are linked to SEO also benefit from this seminar to optimize their products specifically.

The seminar spans two days and provides participants with practical instructions for using the Screaming Frog tool. This software supports the analysis and optimization of website content in terms of SEO criteria. Thanks to practical examples, participants learn how to use the tool in different configurations to solve specific questions efficiently.

A major advantage of the continuing education is its strong practical focus and the opportunity to clarify individual questions. In addition, the seminar offers maximum learning success through small groups of no more than 15 participants and is provided in certified MBA quality. The continuing education can also be booked as part of the Certified Digital Marketing Manager program, which represents an advanced qualification in digital marketing.

Another highlight is the flexibility the seminar offers: participants can cancel their booking free of charge up to two weeks before the start or transfer their participation to someone else. The seminar is also eligible for state funding, as it is certified according to ISO 9001.

You should have a basic interest in SEO and web development, as well as a desire to optimize your website projects for both search engines and users. Overall, the seminar offers a valuable opportunity to gain in-depth knowledge of advanced search engine optimization and to further qualify yourself in digital marketing.

Contents:

  • Strategy instead of tactics: Why it must be clear what to optimize for
  • Individual checks vs. scaled data queries: From browser setup to Screaming Frog
  • The Screaming Frog basics: Interface and basic setup
  • Introduction to the interface
  • Which functions are particularly important?
  • Which data does Screaming Frog capture by default?
  • Which mode do I use for which use case?
  • Practical exercises to apply what you've learned right away
  • Rendering yes or no: JavaScript crawling and its impact on websites
  • Set and save advanced configurations
  • Custom Extractions: The powerful and underestimated function
  • Custom Search: Where is something (not) present?
  • Practical exercises to apply what you've learned
  • Website monitoring with crawl comparison: Detect changes to the website
  • Website Health Check: Automated crawling to monitor the website

Who offers this course?

121Watt
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121WATT is a leading provider of digital marketing continuing education, focusing on practical seminars and courses. With over 70 different topics, 121WATT covers all relevant areas of digital marketing and management. The seminars are led by renowned experts from the field and are part of the MBA Digital Marketing at the state university OTH Amberg-Weiden. 121WATT offers on-site seminars as well as all courses as webinars / online courses.

121WATT contact information

  • Email: info@121watt.de

  • Address: Gesellschaft für neue Medien, Planegger Straße 15, 81241 München

  • Help page

Screaming Frog Seminar Pricing

Prices updated in August 2026

Live online

595 €

The online continuing education as a webinar costs €595 plus VAT. Register now and benefit!
  • More than 98% recommendation rate
  • Seminar in certified MBA quality
  • Also bookable as part of our continuing education to become a Certified Digital Marketing Manager
  • Maximum 15 participants for your learning success
  • Comprehensive materials for review
  • Flexibility: free cancellation up to 14 days before the seminar and transferable at any time
  • Funding option: certified according to ISO 9001
  • government funding possible.

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