The OMR Academy's online continuing education course teaches you practically how to create the strategic foundation for your brand and products. You will learn to effectively budget your marketing activities and optimize them based on data.
This continuing education course is certified by the ZFU and can be funded with a Bildungsgutschein (education voucher) and, if applicable, through the Qualifizierungschancengesetz (QCG).
Target Group
The target group is learners who want to further their education in marketing.
Admission Requirements
To participate in this e-learning course, basic experience in marketing is required. For individuals without prior knowledge of marketing, the course "Digital Marketing Essentials" is recommended, which is specifically tailored to beginners. It offers a comprehensive introduction to the essential aspects of digital marketing.
Certificate
OMR certificate
Language
German
About this online course
Basic information
The continuing education course "Digital Marketing Strategy" from the OMR Academy provides comprehensive and practical essential skills to build an effective digital marketing strategy. The course is especially valuable for marketing professionals and entrepreneurs who want to lay the strategic foundation for their brand and products, and who are interested in optimizing their marketing strategies.
Benefits of the continuing education
The practical orientation of the course allows participants to directly apply the knowledge they have learned in practice.
Through access to interactive live sessions with experts, participants gain valuable insights and tips on current marketing topics.
The continuing education helps to better position oneself in the market through data-driven decisions, which can increase business success in the long term.
Interests and prior knowledge:
Those who should take the course are people with an interest in strategic marketing, who enjoy working with data, and who are motivated to expand their technical knowledge. A basic understanding of marketing concepts is beneficial but not strictly required.
Overall, this continuing education is an excellent choice for anyone who wants to refine and optimize their digital marketing strategies based on data.
Contents:
Introduction and basics of digital marketing strategy: In the first lesson, you will learn what a digital marketing strategy entails.
Brand marketing: Your brand is the heart of your strategy.
Product marketing: Brand marketing alone is not enough.
Omnichannel marketing: Instagram, Google Ads, or maybe email?
Budgeting for campaigns and channels: Investing a little budget in a few campaigns is quickly done.
Data-driven marketing: Data is indispensable for your marketing – but where do you get it from?
Growth marketing: Don't we all dream of fast growth?
Who offers this course?
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OMR Education is a professional continuing education platform focusing on online marketing and digital business. It offers flexible, practice-oriented e-learning courses, online seminars, and subsidized continuing education programs developed by over 500 digital experts. With an innovative learning concept that combines live sessions, Q&A, community exchange, and on-demand access, OMR Education enables working professionals to continue their education independently of time and place. The courses convey current expert knowledge, promote sustainable learning, and offer recognized certificates.
The online continuing education course costs 1799€. Invest in your future and expand your knowledge.
On our virtual campus, we teach you the knowledge of our best experts
E-learning on the interactive online campus
100% online
with practical assignments
Videos
Quiz
Final test and support by OMR Education
various checklists
Templates
Downloads
In the Slack community, you can network and exchange ideas with other participants.
Funded with Qualifizierungschancengesetz
2.059,19 EUR (up to 100% funded)
Funded under the Qualification Opportunities Act, the funded course is structured slightly differently. Here is the link to the product page with funding:
Funded with a Bildungsgutschein (education voucher), the funded course is structured a bit differently, here you can go to the product page with funding:
