In the continuing education "Facebook and Instagram Ads Seminar and Training for Advanced Learners", you will acquire comprehensive knowledge and skills in the area of advertising on the Meta platforms. The training provides valuable insights into the various ad formats suitable for different objectives and teaches you how to define and use meaningful KPIs for measuring success. You will learn how to efficiently use the advantages of special formats such as Instant Experiences and Lead Ads to achieve your goals.
Another focus is on the platform as an auction basis and understanding the underlying algorithm as well as the components of a successful advertising account. The training goes into detail about objectives, ad types, and the use of the Creative Hub.
Regarding targeting, the various options for audience selection are explained, from simple interest targeting to sophisticated funnel campaigns with detailed retargeting along the customer journey. You will learn how to use Core, Custom, and Lookalike Audiences as well as Audience Insights.
The importance of the Facebook Pixel for advertising campaigns on Facebook and Instagram is highlighted, including event tracking, extended tracking, attribution, and the challenges posed by iOS 14.5. The training explains how metrics should be analyzed and interpreted.
Another topic is the setup of campaigns via the Facebook Ads Manager, where you will learn how to design campaign structures, develop naming conventions, and manage complex campaigns. The training also includes A/B tests, special ad formats, and the use of standard and custom events.
A major advantage of this continuing education is its high practical relevance, as you can review the skills you have learned with extensive materials. The training also offers flexibility in booking and participation as well as the possibility of government funding, as it is ISO 9001 certified.
For those interested who already have basic knowledge in digital marketing and want to specifically expand their skills in Facebook and Instagram advertising, this seminar offers valuable learning opportunities. The opportunity to clarify concrete questions from practice and a recommendation rate of over 98% underscore the benefits of this training.
