121Watt

Podcast Seminar

Discover everything about podcasting in this online continuing education course, from idea generation to publishing on platforms like iTunes and Spotify. Learn how to reach a large audience on a small budget, choose the right equipment, and improve your moderation skills. Using artificial intelligence, you'll take your production to the next level and effectively integrate your podcast into your marketing mix.

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121Watt
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Podcast Seminar Overview

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Start and Duration
  • Duration approx. 1-day seminar.
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Funding
  • Educational leave or a continuing education bonus can be requested from the employer. Government funding options: education checks from the federal states, tax benefits for self-payers, funding from the Bundeswehr career development service.
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Target Group
  • Podcast production: equipment, software, moderation, audio enhancement. Format development: concept, audio design, AI tools. Publishing: platforms, reach, promotion.
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Admission Requirements
  • No specific prior knowledge required.
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Certificate
  • 121WATT certificate of participation
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Language
  • German

About this online course

Basic information

In a podcast seminar, you learn how to successfully produce a podcast from production to format development to publication. This knowledge is particularly valuable for anyone who wants to start their own podcast or optimize existing projects.

Production: You learn how to use the right equipment for your own recordings, choosing between mobile and studio recordings according to your needs. The appropriate software for post-production is also discussed. Another important aspect is hosting and training your own voice to capture the listeners' attention. In addition, the seminar shows how to improve audio data with artificial intelligence (AI) and create multilingual podcasts using AI.

Format development: The seminar teaches you how to develop a unique concept for your own podcast, for example as a monologue or dialogue. Creating an audio design to increase the recognition value of the show is also part of the training. AI tools for producing music and audio elements and the use of AI-generated voices for various purposes are presented.

Podcast structure: Another focus is on the optimal design of the podcast structure, including the perfect setup with intro, bumper, and outro. You learn how to increase listeners' retention time through the optimal length of an episode and efficiently produce timeless or current formats. The role of AI in format development is also examined.

Publication: The seminar provides insights into how to successfully publish podcasts on platforms such as iTunes, Spotify, or Soundcloud. It includes strategies for increasing reach and marketing, including promotion on social media, and shows ways to analyze the performance of the podcast using AI.

Participating in such a seminar offers the advantage of learning the digital craft from practice and having your individual questions answered. With a maximum of 15 participants, the seminar ensures personal support and direct exchange. In addition, extensive materials are available for review. The continuing education is certified with a quality like an MBA and can be state-funded, which provides additional incentives for participation.

This continuing education is ideal for creative minds and tech enthusiasts who want to launch a podcast or take existing formats to the next level. The variety of topics and the combination of practical tools and theoretical knowledge make the seminar a worthwhile investment.

Contents:

  • The right equipment for your own recordings: produce on mobile or in the studio?
  • Suitable software for post-production
  • Gaining listeners' attention: hosting and voice training
  • Improving audio with AI
  • Translation and multilingual podcasts with AI
  • Developing a concept for your own podcast: monologue or conversation?
  • Audio design for recognition value: develop your own on-air design
  • AI tools for producing music and audio elements
  • Using AI-generated voices for various purposes
  • Perfect show structure: intro, bumper, outro, episodes
  • Increasing dwell time: the perfect length of a show
  • Efficient production of formats: timeless or current formats?
  • Publishing on common platforms: iTunes, Spotify, Soundcloud & Co.
  • Building reach and marketing your podcast: gaining new listeners
  • Reach and podcast performance analysis with AI

Who offers this course?

121Watt
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121WATT is a leading provider of digital marketing continuing education, focusing on practical seminars and courses. With over 70 different topics, 121WATT covers all relevant areas of digital marketing and management. The seminars are led by renowned experts from the field and are part of the MBA Digital Marketing at the state university OTH Amberg-Weiden. 121WATT offers on-site seminars as well as all courses as webinars / online courses.

121WATT contact information

  • Email: info@121watt.de

  • Address: Gesellschaft für neue Medien, Planegger Straße 15, 81241 München

  • Help page

Podcast Seminar Pricing

Prices updated in August 2026

Live online

595 €

The online continuing education takes place as a webinar. Price: 595 € plus VAT.
  • More than 98% recommendation rate
  • Seminar in certified MBA quality
  • Also bookable as part of our continuing education to become a Certified Digital Marketing Manager
  • Maximum 15 participants for your learning success
  • Comprehensive materials for review
  • Flexibility: free cancellation up to 14 days before the seminar and transferable at any time
  • Funding option: government funding through ISO 9001 certification.

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