The course "Strategic Technology Management in Dynamic Markets" provides participants with a comprehensive overview of the principles and practices of technology management. Particularly in the context of radical and disruptive innovations, participants learn how to gain competitive advantages through systematic technology management and future-proof their company in a dynamic market environment.
A key component of the course is technology early detection. It teaches how technologies and trends can be systematically identified, evaluated, and integrated into the organization. The goal is to establish processes for technology scouting, learn the optimal use of scenario analyses and technology radars, and apply the best communication techniques to disseminate this information within the company.
The course also focuses on developing and implementing technology strategies. Participants learn to assess technologies using lifecycle concepts, evaluate their own technology position in the competitive environment, and translate these insights into research and development planning. Practical exercises, such as core competency analysis and technology roadmapping, reinforce what has been learned.
Another focus is on using software to support technology and innovation management. Participants receive an overview of current tools, including the application of AI approaches that can enhance the efficiency and effectiveness of strategies.
The course is aimed at managers, project leaders, and team and department heads in product management, research and development, corporate development, and innovation management. To benefit from the course, participants should bring an interest in evaluating and developing technologies as well as in implementing strategic processes within a corporate context.
A key advantage of the course is the transfer of practical know-how and best-practice examples that can be directly applied in your own company environment. Additionally, participants receive Open Badges as recognized, digital certificates of participation that document their newly acquired skills and knowledge and underscore their professional qualifications.