In the continuing education course "TikTok Seminar and Training", participants are taught basic and advanced knowledge about using TikTok as a platform for content creation and digital marketing. The training covers a variety of topics, including the development and trends of TikTok, the use and functionality of the For You Page, as well as the structure and optimization of a TikTok profile.
A key component is understanding the TikTok algorithm and how it affects the visibility of content on the For You Page. Participants also learn how to optimally design their own profiles to better reach their target audience by dealing with profile pictures, descriptions, and business accounts.
The upload process on TikTok, including the use of features, links, and the creation of effective descriptions with calls to action, is also covered in detail. Furthermore, participants are trained in the analysis of TikTok content and learn to use both internal and external analysis tools, such as infludata, to monitor the performance of their content.
Another focus is on best practices in content creation, with companies and creators on TikTok serving as case studies. Participants learn how to develop a tailored TikTok strategy by defining their niche, formulating clear goals, and planning topics.
In addition, the seminar provides an overview of the possibilities of TikTok as an advertising platform, including TikTok for Business, the TikTok Creator Marketplace, and the TikTok Ads Manager. Participants gain practical experience in video production directly via TikTok and mobile apps, with features such as Duet, React, and Stitch.
The advantages of this continuing education are numerous. It is particularly valuable for people who work in or aspire to work in digital marketing. The high recommendation rate of over 98% speaks for the quality of the seminar. It is offered in certified MBA quality and can be taken as a module of the continuing education course to become a Certified Digital Marketing Manager. With a participant limit of 15 people, individual support is guaranteed, resulting in high learning success. Participants benefit from a flexible registration and cancellation policy as well as the possibility of using government funding for participation.
