In the Website Relaunch Seminar, you learn how to plan and implement a comprehensive and strategic relaunch of a website. This continuing education course teaches skills that are crucial for successfully redesigning and operating a website. The seminar covers important phases and tools for the relaunch, including project preparation, the actual implementation of the new website, the launch, and post-launch measures.
**Content and benefits of the continuing education course:**
1. **Relaunch preparation:**
- Structured planning is crucial for the success of a website relaunch. Participants learn to define clear boundaries and tasks to work effectively.
- Important tools such as checklists and instruments are used to support planning, including content audit, usability test, SEO audit, and competitive analysis.
2. **Feature planning:**
- The seminar helps generate your own ideas and create a rough and detailed concept.
- The selection and evaluation of agencies and service providers, as well as resource planning and tendering, are covered in detail.
- Project management tools like Trello and Basecamp are used to facilitate the process.
3. **Implementation of the new website:**
- The focus is on design, content, and technology.
- Participants learn to coordinate and monitor processes according to clear patterns.
- Technical aspects such as CMS selection, CSS & HTML testing, responsive framework testing, and image optimization are covered intensively.
4. **Launch and follow-up:**
- Specific measures are taken before the launch to ensure a smooth transition.
- Important post-launch tasks, such as database migration, monitoring, SEO check, and reactivating ads, are covered in detail.
**Possible benefits:**
- After completing the seminar, participants are able to professionally plan and implement a website relaunch.
- The practical experience of the instructors allows for concrete real-world relevance and answering individual questions.
- The continuing education course can be booked as part of a larger certification for Certified Digital Marketing Manager and can thus contribute to expanding your professional profile.
- Government funding also makes the seminar financially attractive.
**Interests and prerequisites:**
People with an interest in digital marketing, web development, and project management can particularly benefit from this continuing education course. Initial experience with web projects or related fields is advantageous but not mandatory.
