In the continuing education course "Corporate Culture and Digital Transformation", participants learn the essential aspects of modern corporate culture and its role in digital transformation. Central topics such as culture models, change management, digitalization of the working world, and modern leadership styles are covered. The course is aimed at managing directors, managers, as well as specialists and executives in key areas such as strategy, HR, and organizational development, who recognize cultural change as an important success factor for digital transformation.
Participants learn how corporate culture shapes corporate identity and which elements and influencing factors are decisive. They learn to navigate agility in VUCA worlds and find out how disruptive human resource management works in the digital working world. Topics such as digital leadership and the integration of work-life-learning are covered to prepare for future forms of work between New Work and GigWork.
Another focus is on the strategic connection of corporate strategy, structure, and culture. Participants learn to analyze the challenges of their business model and derive a suitable transformation strategy. This includes promoting a learning culture, constructive handling of mistakes, and strengthening trust and collaboration.
Leadership culture is also important. Participants learn how to promote desired behavior, encourage employees to take self-responsibility, and improve collaboration. Particularly valuable are the best-practice examples, which enable participants to transfer successful strategies to their own company situations.
The course imparts skills and knowledge necessary for the effective design and management of change processes. It also offers the opportunity to obtain a digital certificate in the form of an Open Badge. These Open Badges are recognized digital participation certificates that lend credibility to the acquired competencies.
Interested parties should bring an interest in strategy development and management in the digital transformation. The course offers valuable insights and tools to specifically further develop corporate and departmental culture and drive cultural change in companies. This way, leaders can increasingly recognize and utilize the value of organizational culture in strategic management to introduce motivating cultural changes.