In the continuing education course "Personal Marketing and Development Basics," you learn the essential aspects of personnel management that are crucial for successful companies in times of demographic change. Given the aging population and the simultaneous decline in birth rates in Germany, it is becoming increasingly important to both attract new talent and retain existing employees. This continuing education provides a comprehensive overview of the key areas of personnel marketing and personnel development.
One focus is on personnel marketing, which is divided into external and internal areas. A central topic here is "Employer Branding," which includes the development and communication of an attractive employer brand. The goal is to present the company positively as an employer in order to attract qualified applicants. Methods for organizing and measuring the success of personnel marketing are also covered.
In the area of personnel development, basics, goals, and measures are presented. You learn to develop requirement profiles and competency models, which is essential for the systematic promotion of talent. Methods and tools for implementing effective personnel development, as well as the special development of managers, are further learning content. Here too, organization and success measurement are addressed to ensure the long-term success of the measures.
The advantages of this continuing education are obvious: you acquire knowledge that is essential for the sustainable securing of skilled workers and the development of employees in a company. These skills are not only beneficial for your own career but also help to support the careers of others by actively contributing to the creation of an attractive work environment.
If you want to take this continuing education course, you should have an interest in strategic planning and communication. Additionally, an understanding of the importance of branding and the ability to analyze and evaluate development measures are advantageous. Overall, this continuing education is aimed at people who work in human resources or aspire to a career in this field and want to contribute to successful employee recruitment and development.
