In the Social Media Recruiting Seminar, you learn how to effectively use social media for recruiting talent. Given the growing importance of social media marketing in HR, the seminar covers key aspects of why social media is crucial in modern recruiting. It provides metrics on the platforms and their relevance to the job market, and shows the influence of review portals and employer branding on the target audience.
You learn when and where social recruiting makes sense and how to choose platforms to achieve specific goals. A central focus is on the use of advertising managers of the major social networks such as Facebook, Instagram, TikTok and LinkedIn. You learn how the algorithm of these platforms works and which factors influence the visibility of ads. In addition, the seminar offers insights into targeted ad placement by introducing targeting strategies to reach the right people at the right time.
The seminar offers practical guides for building successful campaigns – from creating compelling images and videos to writing texts that turn prospects into applicants. It also shows how AI tools like ChatGPT can be used for support. Another focus is on creating mobile funnels and landing pages that enable a straightforward and quick application via smartphone. You learn what information belongs in a job posting and what is considered outdated today.
An important part of the seminar is understanding and analyzing metrics. You learn the basics of reporting and interpreting this data to optimize campaigns.
The continuing education program offers numerous benefits: With a recommendation rate of over 98%, participant satisfaction is evident. The seminar is designed in certified MBA quality and offers a personal learning environment with a maximum of 15 participants. The knowledge acquired is practical and there is the opportunity to clarify individual questions. After the seminar, extensive materials are available for follow-up. In addition, the seminar can be booked flexibly, participation is transferable, and there is a possibility of state funding.
Interests that you should bring include a basic interest in digital marketing and targeted recruiting, as well as curiosity to learn how to strategically use modern technologies and platforms.