In the online recruiting seminar, participants learn how to implement effective recruiting strategies in the digital age. The first part focuses on developments in the labor market and media usage by job seekers. Here, participants learn how to create and use personas to identify suitable channels and approaches for their target groups. This foundation facilitates the target-group-oriented design of the recruitment process.
The second part of the seminar deals with creating and SEO-optimizing job postings. Participants learn how to structure the content of their ads to maximize visibility and attention in job search engines. This knowledge is crucial to stand out in a highly competitive labor market and reach the right candidates.
In the third part, participants are guided through the variety of recruiting channels. It explains in detail how platforms like Indeed as well as search engine and social media recruiting can be used effectively. Additionally, the use of job performance marketing and active sourcing is covered. These tools help to quantitatively measure and specifically optimize recruitment success.
The fourth part of the seminar is dedicated to employer branding (EB). Participants learn how to position their company as an attractive employer, for example by designing compelling landing pages and career websites. Custom Experience Management ensures that potential candidates have positive experiences with the career websites.
The continuing education offers several advantages: It provides practical knowledge in certified MBA quality and is also part of the program for Certified Digital Marketing Manager. With a maximum of 15 participants, personal support and direct exchange are guaranteed. In addition, extensive materials are available for follow-up work. The seminar has a high recommendation rate of over 98% and offers flexibility through options such as free cancellation and government funding opportunities. This seminar is ideal for people who have an interest in digital marketing, networking in HR, and optimizing recruiting processes.
