In the continuing education course "LinkedIn Recruiting Seminar", you learn the strategic use of LinkedIn for finding and approaching potential candidates for recruiting. The course focuses on how to identify target groups on LinkedIn and successfully reach them with relevant content and well-thought-out strategies.
A central component of the continuing education course is developing a content recruiting strategy. You learn how to prepare optimally, what stories and content to develop, and how to market them effectively. The course teaches the necessary steps to implement this strategy independently and provides insights into the specific process as well as important tools, such as Chat GPT and LinkedIn algorithms.
Additionally, the importance of employer branding is covered. You learn how a strong employer brand is built on LinkedIn and how employees can be positioned as brand ambassadors. Regular content that highlights company culture and career opportunities is essential here.
Another component is the various recruiting tools on LinkedIn. The course examines the use of free tools on the platform, LinkedIn Sales Navigator, and LinkedIn Recruiter. You learn how to use these tools effectively to specifically target potential talents and optimally personalize your approach.
The course imparts both theoretical knowledge and practical skills, which are deepened through exercises and practical examples. Equally important are the tips and tricks for individual candidate outreach, the use of InMails, and the creation of reports and dashboards for measuring success.
The benefits of attending this seminar are diverse: Over 98% recommendation rate speaks for the quality of the course, which is offered in certified MBA quality. The continuing education course can also be used as part of a larger qualification for "Certified Digital Marketing Manager". Comprehensive materials for review are provided, and participation can be flexibly canceled or transferred. Thanks to ISO 9001 certification, government funding is possible, which makes participation easier.
The seminar is ideal for people who want to expand their knowledge in digital recruiting, and is aimed at those interested in strategic communication, human resources, and digitalization.
