The Corporate Influencer Seminar teaches the knowledge and skills needed to position employees as brand ambassadors and effectively convey corporate messages to the outside world. The term "Corporate Influencer" refers to employees who, through content creation and interactions on social platforms, contribute to positively influencing the public perception of a company.
Seminar participants learn how to develop and implement a strategy for corporate influencers. They gain insights into various applications, including CEO communication, leadership positioning, recruiting and employer branding, as well as sales and branding. Additionally, suitable social media platforms such as LinkedIn, Xing, Instagram, TikTok, YouTube, and Facebook are analyzed and best practices are presented. The selection of the right platform according to corporate goals is also covered.
The practical approach of the seminar also includes developing your own corporate influencer strategy that can be implemented directly in the company. This is supplemented by a workshop part where participants can plan and customize their strategies.
A significant advantage of this continuing education is the high recommendation rate of over 98%. The seminar is offered as part of a certified MBA quality and is also available as a module within the continuing education program for Certified Digital Marketing Manager. Learning success is ensured by limiting participation to a maximum of 15 participants to encourage individual questions and practical learning. Comprehensive materials are available for follow-up, and there is flexibility in participation, including the option of free cancellation up to 14 days before the start and transferability of participation.
This ISO 9001-certified continuing education also offers funding opportunities, which financially support participation.
Interested individuals should have an interest in digital marketing and internal as well as external corporate communication, as well as the willingness to explore innovative ways to strengthen the brand. The seminar offers not only professional growth and practical skills, but also the opportunity to make the company more visible and attractive in the digital world in the long term.