In the continuing education course "Videoproduktion für Social Media", you learn how to create effective and engaging videos for social media. A core aspect of the seminar is storytelling, which helps communicate a brand's identity and value. You learn what storytelling in videos means and when it makes sense to use it. You learn to develop stories that best represent your company or product.
Creativity is also strongly emphasized, as it is crucial for creating emotional stories that touch and engage the target audience. You learn how important emotions are in storytelling and how you can emotionally charge your own stories, supported by creativity exercises that can also be used in team settings.
Another important building block is dramaturgy. You learn to apply storytelling methods that work with viewers and avoid typical mistakes that companies make in storytelling.
The seminar also covers various video formats and their importance for both B2B and B2C customer retention. It shows which formats are effective on different platforms such as Instagram and how these formats can help increase your brand presence.
To support the technical implementation, you are introduced to video editing. You learn to optimize videos with effects such as transitions, subtitle your content correctly, and use music effectively for emotional reinforcement.
Another advantage of the seminar is the use of AI technologies that can support video production and storytelling.
In the practical production workshop, you shoot and edit your own videos directly with your smartphone. These practical experiences are supplemented by feedback sessions that allow you to optimize the content.
The continuing education course is rated with a high recommendation rate of over 98 % and offers a learning experience in certified MBA quality. With a maximum of 15 participants, individual support is guaranteed, and versatile materials support your review of the content. You can also benefit from government funding, as the seminar is ISO 9001 certified. It offers flexibility in booking and cancellation, making it optimally adaptable to your needs.
You should bring an interest in creative work, digital media, and storytelling to get the most out of the continuing education course.