In the continuing education course "UX Seminar", you learn how to effectively implement Experience Design, which significantly contributes to differentiation in the competition. The course teaches you how to consciously shape customer interaction to increase customer loyalty and Customer Lifetime Value. You gain insight into the 5E Experience Design Framework and learn the distinction from UX/UI design, with practical examples from CRM, e-commerce, and tracking.
Methodologically, the seminar offers techniques such as the Event Storming Method and the use of Sociocracy Patterns to find a common language in cross-functional teams. These tools facilitate the definition of triggers for CRM actions and stakeholder management by promoting collaboration across teams.
An important part of the continuing education is working on the problem statement, where understanding the underlying values in the B2B and B2C context is central. In the reframing process, it is checked whether the customer problem has been correctly identified before the solution is implemented.
You work in small groups on developing your own user experience. Special emphasis is placed on creating functional and emotionally appealing experiences. Additionally, the seminar examines which data points are necessary for marketing automation and reporting and which systems and teams are involved.
The course also offers hands-on experience in prototyping and rapid testing to directly apply theoretical knowledge in practice. You learn how prototypes are created, tested, and improved based on feedback. The seminar shows how Experience Design can be integrated into existing online marketing strategies, for example in the sales funnel and user journey maps.
The continuing education has a high recommendation rate of over 98% and is conducted in certified MBA quality. You benefit from comprehensive materials for review, a maximum group size of 15 participants for individual learning success, and the option to cancel free of charge up to 14 days before the seminar. Additionally, participation is eligible for state funding because the seminar is certified according to ISO 9001.
You should bring creativity and interest in improving customer interaction and benefit from the opportunity to apply what you have learned directly in your professional practice.
