ChatGPT SEA Seminar

In the ChatGPT SEA seminar, you will comprehensively learn about the use of artificial intelligence in the context of Google Ads and search engine advertising (SEA). A central topic is Generative AI, its differences from other AI models, legal frameworks, and ethical challenges. Understanding these aspects is essential to use AI responsibly and effectively in marketing.

Another focus is on the practical application of AI in Google Ads. You gain insights into AI-powered campaign formats such as Performance Max and Smart Bidding, and learn how to optimize them specifically. An important aspect is the integration of ChatGPT for effective SEA campaign optimization. Through the seminar, you develop the ability to create AI-supported appealing and powerful ad texts as well as analyze SEA data to make data-driven decisions.

The seminar also places great emphasis on learning Prompt Engineering. You will be familiarized with proven methods to create effective prompts that improve the efficiency and accuracy of AI applications. This is complemented by practical exercises such as creating new Google Ads campaigns and monitoring existing campaigns.

The benefits of this continuing education are diverse: The seminar offers practical content, extensive materials for review, and the opportunity to learn from recognized experts. With a referral rate of over 98% and a certified quality standard, this seminar is ideal for anyone looking to deepen their digital marketing skills. The number of participants is limited to 15 people, allowing for individual support and targeted answers to your specific questions.

This continuing education is particularly suitable for people who have an interest in digital marketing and technological progress. The possibility of state funding for participation, together with the flexibility regarding booking cancellation, also makes the seminar attractive and accessible.

In summary, this seminar offers an in-depth examination of the use of AI in search engine advertising, combined with practical skills in campaign optimization and data analysis. An ideal course for those who want to expand their expertise in digital marketing to succeed in the dynamic world of artificial intelligence and online advertising.

• Understand generative AI: You know what generative AI is, how it differs from other AI models, and you are familiar with the legal framework and ethical challenges of dealing with AI.
• Apply artificial intelligence & Google Ads: You know AI-based campaign formats and know how to optimize them in a targeted manner.
• Develop effective SEA strategies: You can integrate ChatGPT into your work processes to optimize SEA campaigns efficiently.
• Optimize ad texts: You are able to create appealing and high-performing ad texts using AI.
• Analyze and interpret data: You use ChatGPT to analyze and interpret SEA data in order to make data-driven decisions.
• Master prompt engineering: You learn proven methods of prompt engineering and receive practical tips for creating effective prompts.
• Apply best practices: You are familiar with current best practices and trends in the area of AI and SEA and can use them specifically in your work.
• Google Ads basics: We cover the basics and bring all participants to the same level of knowledge.
• Overview of the most important functions and tools of Google Ads.
• Fundamentals of campaign creation and optimization.
• Artificial intelligence & Google Ads: Introduction to the AI functions within Google Ads.
• Smart Bidding.
• AI-based campaign formats: Performance Max, Demand Gen & Video Reach Campaigns.
• Generative AI: What is generative AI and how does it differ from other AI models?
• Application examples and advantages of generative AI in online marketing, especially SEA.