In the continuing education course "AI in Recruiting and Applicant Management", you learn how artificial intelligence (AI) can be used efficiently in human resources. The content covers a broad spectrum, from developing a strong employer brand to optimizing job postings and selecting the best talent. A central area is so-called prompting, i.e., correctly formulating inputs for AI systems to achieve desired results. Another important aspect is data protection to ensure that no sensitive information is fed into the AI.
You learn how to use AI to create ideal applicant profiles and develop your employer brand and employer value proposition. This leads to more targeted and successful recruiting. By using chat AI, candidate personas can be created that help personalize and improve the recruitment process.
A special focus is on creating and optimizing job postings, with modern AI tools helping to target them to the appropriate audience and optimize them for job boards like Google Jobs. Additionally, it explains how to find and test the best channels for recruiting measures.
The continuing education course also includes the use of current AI tools for talent search and selection, the development of interview guides and evaluation matrices, as well as the use of AI to increase efficiency in the onboarding process and to support employee satisfaction through chat AI.
There are many reasons to take this continuing education course. First, it provides practical knowledge and tools that can be applied directly in everyday work. Second, the course is offered in certified MBA quality, which guarantees the quality of the content taught. Furthermore, due to the maximum number of 15 participants, it is very interactive and individually designed, which enhances the learning effect. Additionally, there is the possibility of government funding because the event is certified according to ISO 9001.
For people working in human resources or interested in digital transformation processes in the HR area, this continuing education course offers a significant advantage. It helps to use modern technologies effectively to make the recruitment process more efficient and successful.