121Watt

ChatGPT Seminar and Training

The one-day ChatGPT seminar offers you an online continuing education in MBA quality to effectively use ChatGPT in your company. Learn practically how to work with targeted prompts and the latest features like Canvas, Projects and Tasks. Use various language models like GPT-4o optimally and gain valuable know-how for direct use in marketing. Perfect your handling of this central AI tool.

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ChatGPT Seminar and Training Overview

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Start and Duration
  • Duration approx. 1-day seminar.
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Funding
  • Educational leave or a continuing education bonus can be requested from the employer. Government funding options: education checks from the federal states, tax benefits for self-payers, funding from the Bundeswehr career development service.
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Target Group
  • Target group: Those interested in AI, ChatGPT applications, and effective prompting techniques.
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Admission Requirements
  • No specific prior knowledge required.
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Certificate
  • 121WATT certificate of participation
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Language
  • German

About this online course

Basic information

In the continuing education course "ChatGPT Seminar and Training", participants receive a comprehensive overview of how ChatGPT works and its applications. The training covers understanding the various models, including detailed insights into GPT-4o (Omni) and reasoning models such as O1 and O3-mini. Terminology around Generative AI is also covered, including aspects of creativity and hallucinations.

A key focus of the continuing education is effective prompting. Here, participants learn techniques such as role-prompting and few-shot prompting to achieve optimal results with ChatGPT. A step-by-step approach is followed in workshops to ensure practical applicability.

Participants also learn how to use the models and features of ChatGPT in practice. Special attention is given to text optimization with GPT-4o and Canvas, as well as Advanced Data Analysis. Insights into CustomGPTs and their application provide additional practical orientation.

Another aspect of the training is the customization of ChatGPT. Participants learn to make important settings and use Custom Instructions effectively. New features such as Memories and Projects are also covered to enable a deeper understanding of the platform.

In addition, current developments and trends in ChatGPT & AI are discussed. This includes image generation with Dall-E, video generation with SORA, and alternative applications of ChatGPT.

The continuing education offers numerous advantages, such as the opportunity to learn digital skills in a practical way and gain in-depth knowledge of AI technologies. The high recommendation rate of over 98% speaks for the quality of the seminar, which is offered in certified MBA quality. Participants benefit from small learning groups with a maximum of 15 people and extensive materials for review. In addition, the event is flexibly designed so that participants can cancel or transfer their booking free of charge up to 14 days in advance. Thanks to ISO 9001 certification, there is also the possibility of state funding.

Interests in the areas of AI, technology, and digital marketing are advantageous for potential participants to get the maximum benefit from the continuing education.

Contents:

  • Functions and features at a glance
  • 5 relevant applications of ChatGPT
  • How does ChatGPT work?
  • Which models of ChatGPT are there and how do they work?
  • GPT-4o (Omni) and its capabilities
  • O1 and O3-mini: What is a reasoning model?
  • Terminology: Generative AI, creativity & hallucinations
  • Effective prompting with ChatGPT
  • Rules for good prompting
  • Important prompting techniques for ChatGPT in detail
  • Role prompting, few-shot prompting in application
  • Workshop: Step-by-step prompting for better results
  • Excursus: Can texts generated with ChatGPT be detected?
  • Models and features of ChatGPT in practice
  • GPT-4o with Canvas: Create and optimize texts with Canvas

Who offers this course?

121Watt
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121WATT is a leading provider of digital marketing continuing education, focusing on practical seminars and courses. With over 70 different topics, 121WATT covers all relevant areas of digital marketing and management. The seminars are led by renowned experts from the field and are part of the MBA Digital Marketing at the state university OTH Amberg-Weiden. 121WATT offers on-site seminars as well as all courses as webinars / online courses.

121WATT contact information

  • Email: info@121watt.de

  • Address: Gesellschaft für neue Medien, Planegger Straße 15, 81241 München

  • Help page

ChatGPT Seminar and Training Pricing

Prices updated in August 2026

Live online

595 € Webinar / 795 € in-person

The online continuing education course costs as a webinar €595 and as a face-to-face seminar €795 plus VAT.
  • More than 98% recommendation rate
  • Seminar in certified MBA quality
  • Also bookable as part of our continuing education to become a Certified Digital Marketing Manager
  • Maximum 15 participants for your learning success
  • Comprehensive materials for review
  • Flexibility: free cancellation up to 14 days before the seminar and transferable participation at any time
  • Funding option: government funding through ISO 9001 certification.

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