In the continuing education "Blogging – made professional" you learn comprehensive skills in both editorial and technical-design areas, which are necessary for a successful online presence. The course is aimed at you who want to present your knowledge and skills to a broad public, whether to share knowledge, entertain, or generate additional income.
Editorial skills: The course covers a wide range of skills, from the idea to the execution of a blog. This includes stylistically confident writing and editing texts, writing specifically for the internet, and online research. Search engine marketing is also an important component to increase the blog's visibility. Other topics include communication and interaction on the web, compliance with media law, and monetizing blogs. This knowledge enables you to effectively plan and publish content to reach a broad audience.
Technical and design skills: The technical part of the continuing education includes blog design with WordPress, one of the most commonly used platforms for creating blogs. Basics of visual communication and image editing with GIMP are also part of the curriculum to increase the visual appeal of the blog. Additionally, you learn how to create podcasts and produce videos for online portals, covering the multimedia aspects of blogging.
Why should you take this continuing education? The continuing education offers diverse professional perspectives. It can help journalists, online editors, publishers, and authors to expand their publishing opportunities. PR managers can further develop their business with the acquired skills. Artists, such as writers, photographers, graphic designers, musicians, and filmmakers, can present their works to the public on a blog and thus reach a broader audience.
The continuing education offers advantages such as the ability to reach a broad audience and position yourself in various industries. It is ideal for those who have an interest in creative writing and media production and have the desire to share their content effectively and professionally online. Through the acquired skills, you can build your own project or expand your career opportunities in existing roles.
