In the continuing education course "Customer Relationship Management Seminar", you learn comprehensive knowledge and skills in the area of Customer Relationship Management (CRM), which are essential for building and maintaining successful customer relationships. The seminar offers a solid introduction to the fundamental goals and processes of CRM, especially with regard to effective customer retention.
A central focus is on the operational CRM processes, which are divided into the areas of marketing, sales, and service. You learn how to develop marketing strategies along the customer lifecycle, run inbound and account-based marketing, and automate CRM campaigns. In the sales area, the structure of a lead funnel and lead management techniques are taught, while in the service sector the focus is on inbound and outbound service activities.
Another important component is getting to know and comparing CRM systems and tools that are required for automating and optimizing CRM processes. The course also provides insights into market trends and the strategic selection of CRM systems.
Developing an individual CRM strategy and customer segmentation are also integral components of the continuing education. Here, you learn how to develop concrete goals and measures from a CRM vision. Additionally, the importance of emotional customer loyalty and the application of best practices are emphasized.
The seminar also examines changes in management and how obstacles in CRM can be overcome to achieve stronger customer orientation. Through practice-oriented workshops, the material is deepened and applied to practical examples.
The continuing education course is especially recommended for professionals who are already working in marketing, sales, or customer service and want to deepen their digital skills in the CRM area. The subsidized participation and the high recommendation rate (over 98%) are additional incentives.
For interested parties, the seminar offers a flexible participation option and the possibility to cancel free of charge up to 14 days before the start. It is offered in certified MBA quality and can be credited toward the continuing education to become a Certified Digital Marketing Manager. This makes the course a worthwhile investment for anyone who wants to strengthen their skills in CRM and benefit from extensive practical expertise.