In the continuing education course "Page Speed Seminar", comprehensive knowledge on optimizing website loading speed is taught. The course covers various aspects of website performance that are crucial for success in digital marketing. You learn why Page Speed is a critical ranking signal and how it affects user satisfaction as well as Google Ads and the crawling and indexing of websites.
A key component of the seminar is the introduction to Core Web Vitals, which include fundamental metrics for evaluating user-friendliness regarding loading speed and responsiveness. Other central topics are the technical measurement and analysis of Page Speed using tools such as Lighthouse, Google Page Speed Insights, and Google Analytics.
You acquire practical skills to implement concrete measures for load time optimization. This includes optimization techniques for images, JavaScript, CSS, and third-party resources. The use of modern image formats, the application of lazy loading, and the effective handling of JavaScript and CSS are just some of the practical techniques taught.
Additionally, the seminar offers insights into integrating site-speed optimization into everyday business. This long-term perspective helps organizations establish a performance culture that fosters continuous improvements. Using tools for non-technicians, even those who are not developers learn how to effectively improve the loading times of their website.
Possible benefits of participation are far-reaching. Improved website performance can lead to better search engine rankings, higher conversion rates, and overall increased user satisfaction. Additionally, you benefit from personalized learning success in small groups, deepened by extensive materials for review.
Interests that are helpful for participation include a basic affinity for website development, digital marketing, and the desire to optimize your own website or that of clients.
In summary, the "Page Speed Seminar" in certified MBA quality offers practical knowledge that is immediately applicable to improve the performance of websites and thus gain a decisive advantage in digital competition. You also benefit from a high recommendation rate and possible government funding.
