The continuing education course "Künstliche Intelligenz (KI) im Online Marketing Seminar" offers a comprehensive overview of the application of AI in marketing, from theoretical foundations to practical applications. You will learn what AI exactly is, including its history and key terms such as Machine Learning and Deep Learning. An understanding of the variance of AI results and the term "hallucination" in this context is also conveyed.
A key element of the continuing education course is understanding "Prompt Engineering", which is crucial for creating effective texts, data analyses, and image generations. Regarding online marketing strategies, you will learn how to use AI to create market and competitive analyses, and how to develop and implement AI-based strategies.
Another focus is on data processing. You will learn how to interpret web analyses with AI, perform sentiment analyses of customer feedback, and statistically evaluate data. This also includes practical exercises where you analyze your data directly with AI.
In the area of content marketing, the use of Generative AI for editorial planning is discussed. You will learn to use AI for SEO and how AI can support you in editing and content creation. The creation of AI-based content for the international website is also covered.
For paid marketing, you will learn how to optimize strategies and campaign structures with AI. Practical examples of ad copies and creatives, including with Google Performance-Max and Meta Advantage+, deepen what you have learned.
The integration of AI into marketing processes forms another focus. Here, applications for compliance with corporate communication rules, community management, and analytical CRM with AI are covered. The successful internal implementation of AI solutions, with a look at the Gartner Hype Cycle theory, as well as process analysis and adaptation of AI solutions, are also discussed.
The continuing education course offers a high level of practical orientation through workshops and specific questions. With a high recommendation rate and government funding options, the program is offered in certified MBA quality. For learning success, the number of participants is limited to a maximum of 15 people to ensure individual support. You also benefit from extensive materials for review and flexible cancellation conditions.
