Facebook & Instagram Advertising

The continuing education course "Facebook & Instagram Advertising" by OMR Academy offers comprehensive training in the effective planning and execution of advertising campaigns on Meta platforms. Participants learn how to set up the Business Manager properly and develop successful creatives for Facebook and Instagram. The course covers all aspects of campaign creation, from target audience definition and targeting to ad formats and the use of automation and artificial intelligence.

A central focus is on the practical application and data-driven optimization of campaigns. Participants acquire knowledge on structuring and managing campaigns via the Ads Manager. They learn how to plan campaigns, define target audiences through various targeting options, and choose the right ad strategy to maximize return on investment (ROI).

Another advantage of this continuing education is the deepening of detailed topics such as how the ads auction works, strategic account and campaign setups, as well as tracking and the use of custom conversions and events. Analytical skills are strengthened through methods for campaign review and optimization, such as split tests and adjusting the dashboard in the Ads Manager.

Participants interested in this continuing education should have a strong interest in digital marketing and social media. Analytical skills and an affinity for data-driven decision-making processes are advantageous. This continuing education is particularly suitable for marketing professionals who want to expand their skills in social media advertising and optimize their campaigns.

The continuing education is rounded off by live sessions in which experts provide valuable insights on current marketing topics and offer the opportunity to ask specific questions. This is done interactively and promotes the exchange of expertise as well as networking among like-minded individuals.

Upon successful completion of the continuing education, participants gain practical skills for executing Facebook and Instagram campaigns that take into account solid data analyses and the latest trends to effectively achieve their organizations' advertising goals.

• Name the benefits of social media and Facebook advertising.
• Name the functions of the ad manager.
• Apply three different frameworks for your target audience definition.
• Describe the difference between ad format and ad placement.
• Explain the most important advertising policies from Meta to avoid rejected ads.
• Name what the main goals of the ad auction are.
• Assess which campaign setup is effective given your data sources and budget.
• Assess what standard events are suitable for and how to set them up.
• Test which ad variant, target audience, or delivery optimization delivers the best results for your goals.
• Name relevant sources you can use to stay informed about trends and developments.