As part of the Google Analytics 4 (GA4) seminar for e-commerce, you receive a comprehensive introduction to the exciting innovations of the latest version of Google Analytics and their significance for the e-commerce sector. You can expect to gain a solid understanding of the strategic and technical aspects of GA4, which is crucial for the effective implementation and optimization of online shops.
Key benefits and learning content of the seminar:
1. Comprehensive understanding of GA4 and e-commerce: At the beginning of the seminar, you receive a brief introduction to the strategies of GA4 as well as an overview of the most important differences and similarities between Universal Analytics and the new version.
2. Conceptual e-commerce setup: You learn how to reduce the complexity of the e-commerce setup in GA4 through a conceptual approach. This includes the best practice procedure and identification of the right stakeholders for implementation.
3. Technical implementation: In workshops, a test environment is set up that can be used as a template for your own or client systems. Various implementation options, such as migration from Universal Analytics to GA4, as well as dual-setup options, are covered.
4. Practice-oriented e-commerce analysis: The seminar introduces the creation and analysis of e-commerce reports in GA4. You learn the creation of real-time analyses, the use of lifecycle reports, and the application of monetization reports.
5. Advanced analyses with the GA4 analysis tool: The course concludes with a deepening of advanced analysis techniques, such as purchase behavior funnels and e-commerce segments, which are implemented in the GA4 analysis hub.
Why should you take the seminar?
The seminar offers a practice-oriented, certified continuing education program specifically designed for marketers and analysts. It is limited to max. 15 participants to allow for an intensive learning experience with a high recommendation rate. With extensive materials and skills learned in workshops, you can gain valuable insights into your e-commerce activities directly after the seminar and deepen your digital craft. Additionally, there are flexible participation options and possibly government funding opportunities, which makes attendance attractive from a financial perspective as well. The seminar is ideal for those who strive for a strong connection between technical implementation and strategic analysis in the field of digital marketing.
