The continuing education "Google Analytics 4 Advanced Seminar" offers a comprehensive introduction to the advanced features and metrics of Google Analytics 4 (GA4). You learn how to understand and apply the GA4 data model, including the definition of users and sessions as well as the use of Google Signals for reporting. New metrics and their application, such as first-time buyers and key event rates, are also covered to perform well-founded analyses.
A special focus is on setting up and organizing GA4, including understanding accounts, properties, and data streams. You also learn about the DSGVO-relevant aspects of data retention and their impact on reporting.
Another central component of the seminar is the detailed analysis of events. You learn the difference between automatic, recommended, and custom events and how you can use them to optimize your analyses. The ability to create custom events and define them as key events is also taught.
The seminar includes practical workshops where you can directly implement specific applications and analyses. These include creating custom reports and applying exploratory analyses. Funnel analysis and segment/audience definitions are other focal points that help you gain deeper insights into user behavior.
Participating in this continuing education can offer numerous benefits, especially if you work in digital marketing or data analysis. Knowledge of GA4 enables more precise and better data-driven decisions. The learning experience is intensified by a limited number of participants of max. 15 people, practical questions are answered immediately and supported by extensive materials.
The continuing education is certified and offers a high recommendation rate of over 98%, which speaks for the quality of the seminar. Additionally, there is flexibility in participation and the possibility of government funding opportunities due to the ISO 9001 certification of the provider.
You should bring a basic understanding of Google Analytics and have an interest in raising your knowledge to an advanced, application-oriented level. This will strengthen you in your professional development and give you an advantage in dealing with complex analysis tools.