In the "Google Looker Studio Seminar" continuing education course, you will learn how to use Google Looker Studio to combine and visualize data from various sources. This includes an introduction to the tool's structure and functions, as well as creating meaningful dashboards. The focus is on how dashboards can simplify your work and effectively support analysis steps. A key part of the seminar is connecting data sources such as Google Analytics 4, Google Search Console data, and Google Ads.
You will learn to create a basic dashboard for Google Analytics 4, practicing data connection and modification as well as using segments. Furthermore, the creation of an SEO dashboard and an Ads dashboard is covered, focusing on selecting the right chart types and using filters. The seminar also addresses creating content marketing dashboards and measuring content marketing strategies.
The benefits of this continuing education course are numerous. It offers practical experience with a powerful tool for data analysis and visualization, which is advantageous in many areas of digital marketing and data analysis. You can particularly benefit if you work or want to work in digital marketing or data analysis. The seminar allows you to directly apply the skills you learn to your work and increase your efficiency, as the knowledge is taught in a practical manner.
Another plus is the provider's ISO 9001 certification, which enables government funding for your participation. The seminar is designed in small groups with a maximum of 15 participants, and you have the opportunity to interact directly with experienced instructors, promoting learning success. Additionally, extensive materials are available for review, allowing you to deepen the content you have learned. The flexibility to cancel the seminar free of charge or transfer your participation up to 14 days before it starts makes this continuing education course particularly attractive for professionals with a full schedule.
You should have a basic interest in data analysis and visualization and, ideally, prior knowledge of Google Analytics to get the most out of the seminar.