In the Marketing Automation seminar, you will gain a comprehensive foundational understanding for getting started with marketing automation. You will learn the differences between marketing automation, email marketing, and CRM, and become familiar with important terms that are crucial for daily work. You will also learn what benefits and goals can be achieved through marketing automation.
A central topic is the "trinity in email marketing," which includes campaign emails, transactional emails, and automated email marketing. In addition, technical and legal basics are covered, as well as initial automations in the purchasing process.
Another focus is setting up a lead machine, where you learn how to create an acquisition funnel to gain new leads and turn them into customers. Various software tools are introduced and their integration options are explained.
An important part of the seminar is the development of a lead magnet to attract prospects, as well as setting up a lead building sequence, where you learn how to write emails efficiently and apply storytelling techniques.
The seminar also shows you how to generate automated sales by turning leads into customers and then into VIPs. Practical application examples for automated sales and customer retention strategies are presented.
An advanced topic is lead scoring, with which you can measure and control KPIs, as well as an outlook on future application possibilities of marketing automation.
Participating in this seminar offers numerous advantages, including a high recommendation rate of over 98%, certified MBA quality, and the option to book the seminar as part of a continuing education program to become a Certified Digital Marketing Manager. Learning groups are limited to a maximum of 15 participants to answer individual questions and provide first-hand digital practice. In addition, there are extensive materials for review, flexible cancellation conditions, and the possibility of government funding.
Participants should have an interest in digital marketing, efficiency improvement, and targeted customer management to benefit optimally from this seminar.